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By Liz Murphy
Apr 3, 2022
Topics:Content MarketingContent Managers
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27 Best Business Blog Post Examples
Blog Post Examples Categories
- Pricing and cost
- Product and service problems
- “Versus” and comparisons
- Reviews and ratings
- “Best of” lists
- “How to” overviews
- Infographic showcases
- Industry news reactions
I’ve mentioned this on multiple occasions, but one of my biggest gripes about the content marketing world is that we spend so much time talking about how important creating quality, revenue-generating content is to our strategies, but we rarely show what high-quality blog content looks like.
Sure, I stumble across the occasional article that says, “Oh, yeah, here are a few blog post ideas to consider, and don’t forget your call-to-action!”
For the most part, however, us digital marketers are left to our own devices to figure out how the proverbial blog content sausage gets made — almost always without a roadmap or guide to show us what our end product should look like.
🔥 Free course: The 6 money-making topics you need to cover in your strategy
We sit down at our keyboards, blog topic mentally “in-hand,” and hope that what we produce will answer the most pressing questions and concerns our readers have, in a way that is visually pleasing to look at and captures attention.
As IMPACT’s editor-in-chief, this is one of the most common questions I address with internal and external contributors:
“I know what I need to write about, but I don’t know what the end product should look like. Do you have any blog post examples that I can look at?”
Whether you are just now planning to start a blog for your business or you’re a digital marketer who has been blogging for some time on behalf of companies, my goal in this article is simple:
To make your lives much, much easier — and to make creating revenue-generating blog content fun (really!) — by showcasing a broad range of world-class blog post examples across a variety of industries and subjects. For ease of use, I’ve broken up this list by blog post category.
🔎 Related: ‘The Big 5’ blog topics guaranteed to drive traffic, leads, and sales
I’ve hand-selected the articles below, as each of them are a case study in how to write great blog posts that not only engage readers, but also help move the needle on some aggressive digital sales and marketing goals.
Also, I highly recommend that you bookmark this link, as I will continue to update it overtime, so this becomes an evergreen resource for all digital marketers and content managers.
OK, let’s dive in!
Pricing and cost blog post examples (The Big 5)
It used to be that you could gloss over conversations about pricing and cost in marketing materials the way one might sidestep politics and religion at the Thanksgiving dinner table.
But today’s modern digital consumers are no longer content with vague “request a quote” forms. In fact, they expect to be able to easily find content about pricing and cost expectations for something they’re considering purchasing online without ever having to speak with a human being.
Just think about the last time you made a big purchase — and how frustrating it was when you couldn’t find pricing information.
🔎 Related: The only blogging tips guide you’ll ever need
For example, I recently replaced the entire fence at my house. It was only later that I realized I mentally disqualified any vendor who didn’t have some form of pricing information on their website. Either as a blog post article or on a more clear-cut product pricing page.
Of course, often the answer to the question of how much something costs is, “It depends,” but that doesn’t mean you can’t create informative blog post content about pricing and cost, wherein you describe the factors and variables that drive the cost of a particular product or service up and down.
But don’t take my word for it. Here are a few fantastic examples that show it’s not only possible, but also profitable to create pricing and cost-based blog posts:
