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Order Your Copy of Marcus Sheridan’s New Book — Endless Customers! Order today to access the proven system to build trust, drive sales, and become the market leader. Order Your Copy Today By Liz Murphy Apr 3, 2022 Topics:Content MarketingContent Managers       Subscribe Never miss an episode of Endless Customers! Subscribe now and get the latest podcast releases delivered straight to your inbox. Thanks, stay tuned for our upcoming episodes. 27 Best Business Blog Post Examples Blog Post Examples Categories I’ve mentioned this on multiple occasions, but one of my biggest gripes about the content marketing world is that we spend so much time talking about how important creating quality, revenue-generating content is to our strategies, but we rarely show what high-quality blog content looks like.  Sure, I stumble across the occasional article that says, “Oh, yeah, here are a few blog post ideas to consider, and don’t forget your call-to-action!” For the most part, however, us digital marketers are left to our own devices to figure out how the proverbial blog content sausage gets made — almost always without a roadmap or guide to show us what our end product should look like. 🔥 Free course: The 6 money-making topics you need to cover in your strategy We sit down at our keyboards, blog topic mentally “in-hand,” and hope that what we produce will answer the most pressing questions and concerns our readers have, in a way that is visually pleasing to look at and captures attention.  As IMPACT’s editor-in-chief, this is one of the most common questions I address with internal and external contributors: “I know what I need to write about, but I don’t know what the end product should look like. Do you have any blog post examples that I can look at?” Whether you are just now planning to start a blog for your business or you’re a digital marketer who has been blogging for some time on behalf of companies, my goal in this article is simple: To make your lives much, much easier — and to make creating revenue-generating blog content fun (really!) — by showcasing a broad range of world-class blog post examples across a variety of industries and subjects. For ease of use, I’ve broken up this list by blog post category. 🔎 Related: ‘The Big 5’ blog topics guaranteed to drive traffic, leads, and sales I’ve hand-selected the articles below, as each of them are a case study in how to write great blog posts that not only engage readers, but also help move the needle on some aggressive digital sales and marketing goals. Also, I highly recommend that you bookmark this link, as I will continue to update it overtime, so this becomes an evergreen resource for all digital marketers and content managers. OK, let’s dive in!  Pricing and cost blog post examples (The Big 5) It used to be that you could gloss over conversations about pricing and cost in marketing materials the way one might sidestep politics and religion at the Thanksgiving dinner table. But today’s modern digital consumers are no longer content with vague “request a quote” forms. In fact, they expect to be able to easily find content about pricing and cost expectations for something they’re considering purchasing online without ever having to speak with a human being. Just think about the last time you made a big purchase — and how frustrating it was when you couldn’t find pricing information.  🔎 Related: The only blogging tips guide you’ll ever need For example, I recently replaced the entire fence at my house. It was only later that I realized I mentally disqualified any vendor who didn’t have some form of pricing information on their website. Either as a blog post article or on a more clear-cut product pricing page. Of course, often the answer to the question of how much something costs is, “It depends,” but that doesn’t mean you can’t create informative blog post content about pricing and cost, wherein you describe the factors and variables that drive the cost of a particular product or service up and down. But don’t take my word for it. Here are a few fantastic examples that show it’s not only possible, but also profitable to create pricing and cost-based blog posts:

If you’ve spent any time on the internet, you’re undoubtedly familiar with blog posts. After all, you’re reading one right now. Blog posts are the individual entries that comprise a blog, like episodes of a TV show or entries in a journal.  Blogging can serve multiple purposes. For one, it’s a great way to establish yourself as an authority on your area of expertise. It can also be an effective way to drive traffic to your website and educate people about the topics you’re passionate about. Additionally, a blog is the perfect place to showcase your writing. What is a blog post? A blog post is a single piece of content published on a blog, a shortened form of the now-archaic term weblog, which is an online platform for publishing written content. A blog can be a section of a website or a standalone website of its own. The blog you’re currently reading is an example of the former, while The Pioneer Woman is an example of the latter. Both are composed of blog posts, pieces of content that each cover a single topic and may (but don’t have to!) include images and videos alongside the written content.  Written content is a key component of a blog post. A YouTube channel isn’t a blog because it’s purely video—it can be considered a vlog, short for video log. Similarly, a feed of purely still images, like an Instagram account, isn’t a blog.  In the earlier days of social media, when platforms like MySpace and Live Journal dominated the scene, blogging and social media were much more entwined than they are today. Now, they’re largely separate, though many bloggers promote and cross-post their work on their social media accounts to drive traffic to their blogs and promote their personal brand.  Types of blog posts Blog posts can be standalone pieces or parts of a longer series. They also come in a variety of formats:  How-to In a how-to blog post, the blogger explains the steps the reader needs to take to complete a task. Recipe blog posts are a popular example of a how-to blog post.  List-based Also known as a “listicle,” a portmanteau of list and article, a list-based blog post is one that’s organized as a list of related entries. This could be a list of products, historical events, quotes, images, or unusual and intriguing facts, the kind of listicle Cracked.com made famous. You’ll find list-based posts on lots of blogs, like BuzzFeed, Bored Panda, and right here on the Grammarly blog.  News article A news article blog post links to a trending news article and provides the blogger’s thoughts on that news article. It isn’t just a repost of the news article; it includes insights that build upon, speculate about, agree, or disagree with the information covered in the news article.  Interview In this kind of post, the blogger introduces a person they’ve interviewed and provides some background information about the interviewee and their work. Following this is a transcript of the interview, sometimes interspersed with additional information written by the blogger. You can find interviews on many different blogs, such as Rotten Tomatoes’ blog.  Review In a review post, the blogger reviews a movie, video game, TV show, book, product . . . anything, really. What’s Good at Trader Joes? is a well-known example of a blog that focuses on product review posts. A review post can focus on one product or piece of media or it can be structured like a list-based post. You can find examples of the latter on 99designs, where they often review design software and website platforms.  Personal A personal blog post, like a personal essay, is where the author discusses their personal experiences, thoughts, and/or opinions. Usually, you’ll find these kinds of posts on personal blogs rather than corporate or professional blogs. However, a blogger who usually publishes other kinds of blog posts might publish personal blog posts from time to time to build a more personal connection with readers.  Explainer An explainer blog post is similar to a how-to blog post in that it provides a thorough, objective explanation of its topic. The difference is that this kind of blog post isn’t necessarily presented in a linear, step-by-step format and doesn’t necessarily explain how to complete a task.  This type of blog post might explain the social and economic trends that led to a specific historical event or the basics of a given topic. Coinbase’s blog contains lots of explainer posts, such as a piece on how to keep your cryptocurrency secure.  Sometimes, blogs publish lengthy explainer posts that aim to provide comprehensive overviews of their topics. These blog posts are often labeled “ultimate guide” or something similar.  Image-based As the name implies, an image-based blog post is a post that focuses on images. The post could be an infographic or it could be a post consisting of multiple images. No matter which it is, it contains at least some copy to give the reader some context for the images—that’s what makes it a blog post and not an image gallery.